BLACK BOOK AND HP360 SIGN DISTRIBUTION AGREEMENT TO MARKET BULLSEYE PROSPECTING FOR AUTOMOTIVE DEALERSHIP CLIENTS
Economies of Scale & Efficiencies Amplify the Effectiveness of HP360 Marketing Offerings
LAWRENCEVILLE, GA (May 2016) – Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with HP360 that enables the full-service marketing company to offer Bullseye Prospecting, a turnkey solution for its dealer clients looking to launch more efficient marketing campaigns.
“Bullseye Prospecting allows our team to expand our 360-degree marketing concept throughout our entire network of automotive clients,” said Lane Kidd, Vice President of HP360. “From direct mail and full-service advertising plans, Bullseye Prospecting reduces campaign costs, enabling dealers to realize greater profits in their customer campaigns.”
Powered by data from Black Book, Bullseye Prospecting is designed to reduce and consolidate the many different touch points involved [...]
What does that mean to you? Lots of foot traffic and opportunity to turn those window shoppers into repeat customers!!!
Our Creative team is hard at work every season to come up with new and fresh ideas!
Why not connect with your customer base over an Opening Day Baseball Event or a Spring Cleaning Event? Vehicle sales rose 8% to 1.4 million cars in April, and the industry’s annual sales pace hit about 16 million for the month, according to Autodata.
So again…Are you ready for Spring?
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Comments Off on Fiat exercises option to buy additional 3.3% of Chrysler shares
Fiat today exercised an option to raise its stake in Chrysler by 3.3 percent.
The move is part of CEO Sergio Marchionne’s step-by-step purchases intended to lead to full control of Chrysler and the creation of a merged company that would be able to compete better with industry leaders Toyota, General Motors and Volkswagen.
Fiat has been exercising options since mid-2012 to buy holdings of about 3.3 percent from the VEBA, a medical-benefits trust for the U.S. carmaker’s retirees.
Including today’s purchase, Fiat has exercised three of its six-monthly options, increasing its stake to 68.49 percent.
Fiat has said it wants full control of Chrysler, which would give it access to some of Chrysler’s cash flow for investments in new models.
Chrysler has become Fiat’s most reliable profit generator as the Italian company struggles to end losses in Europe [...]