BLACK BOOK AND HP360 SIGN DISTRIBUTION AGREEMENT TO MARKET BULLSEYE PROSPECTING FOR AUTOMOTIVE DEALERSHIP CLIENTS
Economies of Scale & Efficiencies Amplify the Effectiveness of HP360 Marketing Offerings
LAWRENCEVILLE, GA (May 2016) – Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with HP360 that enables the full-service marketing company to offer Bullseye Prospecting, a turnkey solution for its dealer clients looking to launch more efficient marketing campaigns.
“Bullseye Prospecting allows our team to expand our 360-degree marketing concept throughout our entire network of automotive clients,” said Lane Kidd, Vice President of HP360. “From direct mail and full-service advertising plans, Bullseye Prospecting reduces campaign costs, enabling dealers to realize greater profits in their customer campaigns.”
Powered by data from Black Book, Bullseye Prospecting is designed to reduce and consolidate the many different touch points involved [...]
What does that mean to you? Lots of foot traffic and opportunity to turn those window shoppers into repeat customers!!!
Our Creative team is hard at work every season to come up with new and fresh ideas!
Why not connect with your customer base over an Opening Day Baseball Event or a Spring Cleaning Event? Vehicle sales rose 8% to 1.4 million cars in April, and the industry’s annual sales pace hit about 16 million for the month, according to Autodata.
So again…Are you ready for Spring?
Relax…We are 100% prepared! This spring we can help you clear your lot and make a record selling event!
SMART DATA Data is paramount! We properly clean your database and verify your information. Our vast database is the most accurate and up to date data on the market. CREATIVE MESSAGE Our team of designers work to provide the most innovate and relevant artwork creating dynamic response rates. We have the data to prove our Omni Channel approach WORKS!!!
Comments Off on Dodge Charger, F-250 popular with car theives
The most theft-prone vehicle in America might be the Dodge Charger. Or it might be the Ford F-250 pickup truck.
Those are the contradictory conclusions of the National Highway Traffic Safety Administration and the insurance industry-funded Highway Loss Data Institute.
Still, the government agency and private group agree that the theft of late-model vehicles is on a rapid decline in the United States. One reason: automakers’ increasing use of ignition immobilizers, which stop thieves from hot-wiring cars. Nearly 90 percent of 2012 models are equipped with them.
In a report released on Monday, NHTSA said the car stolen most often during the 2011 calendar year was the Charger, with 4.8 thefts for every 1,000 cars produced in 2011. It was followed by the Mitsubishi Galant, Hyundai Accent, Chevrolet Impala and Chevrolet HHR among vehicles with more than 5,000 units [...]