I personally work with some of the top dealers across the country and speak to, consult with and present to hundreds of others. I see a common thread of concern on the decrease of lead form submissions. The flip-side to that is that phone calls are way up! And my dealers say that’s just fine with them. Consumers are spending more time researching online, but still desire and need to buy a car from a human being. Many of my dealers experience higher closing ratios (conversions) on phone calls, then actual lead forms. Therefore, equal weight should be focused on the “digital phone up.” Especially, now that more than 50% of searches are on mobile devices, the top action on a mobile device is the “click-to-call” button.
I know, I know, your BDC manager says “I need more leads.” And there are so many lead choices, that you don’t know which ones are the best [...]
BLACK BOOK AND HP360 SIGN DISTRIBUTION AGREEMENT TO MARKET BULLSEYE PROSPECTING FOR AUTOMOTIVE DEALERSHIP CLIENTS
Economies of Scale & Efficiencies Amplify the Effectiveness of HP360 Marketing Offerings
LAWRENCEVILLE, GA (May 2016) – Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with HP360 that enables the full-service marketing company to offer Bullseye Prospecting, a turnkey solution for its dealer clients looking to launch more efficient marketing campaigns.
“Bullseye Prospecting allows our team to expand our 360-degree marketing concept throughout our entire network of automotive clients,” said Lane Kidd, Vice President of HP360. “From direct mail and full-service advertising plans, Bullseye Prospecting reduces campaign costs, enabling dealers to realize greater profits in their customer campaigns.”
Powered by data from Black Book, Bullseye Prospecting is designed to reduce and consolidate the many different touch points involved [...]
What does that mean to you? Lots of foot traffic and opportunity to turn those window shoppers into repeat customers!!!
Our Creative team is hard at work every season to come up with new and fresh ideas!
Why not connect with your customer base over an Opening Day Baseball Event or a Spring Cleaning Event? Vehicle sales rose 8% to 1.4 million cars in April, and the industry’s annual sales pace hit about 16 million for the month, according to Autodata.
So again…Are you ready for Spring?
Relax…We are 100% prepared! This spring we can help you clear your lot and make a record selling event!
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