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Exclusive Partnership Announced!

HP360 Marketing is Adding a Revolutionary Product Now Available to Dealers!


Economies of Scale & Efficiencies Amplify the Effectiveness of HP360 Marketing Offerings

LAWRENCEVILLE, GA (May 2016) – Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with HP360 that enables the full-service marketing company to offer Bullseye Prospecting, a turnkey solution for its dealer clients looking to launch more efficient marketing campaigns.

“Bullseye Prospecting allows our team to expand our 360-degree marketing concept throughout our entire network of automotive clients,” said Lane Kidd, Vice President of HP360. “From direct mail and full-service advertising plans, Bullseye Prospecting reduces campaign costs, enabling dealers to realize greater profits in their customer campaigns.”

Powered by data from Black Book, Bullseye Prospecting is designed to reduce and consolidate the many different touch points involved in the development and execution of a customer campaign. Dealers and their marketing partners often work with several different vendors, all who add to the overall cost of production after markups are taken into effect. Bullseye Prospecting seamlessly leverages economies of scale for data coming from DMS, consumer, incentives, and vehicle equity and valuation sources. The program also leverages partnerships with photo and printer vendors for direct marketing collateral.

“With Bullseye Prospecting, HP360’s automotive clients will see a greater return on their marketing investment, which will result in higher client satisfaction,” said Jared Kalfus, Senior Vice President of Sales for Black Book. “Additionally, the ability to scale for seasonal campaigns and the ease in which campaigns can be executed from its turnkey approach will result in a more seamless solution to customer outreach and campaign reporting.”

To schedule a demo of Bullseye Prospecting, visit

About Black Book

Black Book® is best known in the automotive industry for providing timely, independent and accurate vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. A leading provider since 1955, Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst Business media, and the company maintains offices in Georgia, Florida, and Maryland as well as the Canadian Black Book in Toronto. For more information, please visit or call 800.554.1026.

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