October 12, 2016. Horsepower 360 Marketing, a subsidiary of Wilkin Marketing, is pleased to announce the appointment of Jeff Sabes to the position of Area Vice President of Sales. Most of his professional career has been exclusively devoted to serving the automotive industry. He brings over 25 years of experience in the media business, which includes selling and managing advertising sales at The Chicago Sun-Times, WGN TV, Chicagoland Television News, and iHeart Media. This background provides a unique perspective of dealer success for Horsepower 360 and its clients. Working across multiple media platforms provides unique insight to consumer motivations when purchasing new and used vehicles.
Jeff is well versed in using data to determine strong opportunities for automotive dealers. He works with clients to [...]
Burlington, KY, September 7, 2016 – Horsepower 360 Marketing is pleased to announce the appointment of Larry Barditch to the position of Area Vice President of Sales. He will add over 25 years of success as an entrepreneur and automotive digital marketing expert to the team. Leveraging his strong sense of marketing, promotions, technology, and general retail strategy, Larry quickly made a strong impact on the automotive industry. Larry brings a unique skill set to the HP360 team. His dealership experience consists of eCommerce Director at two prominent dealer groups in South Florida. The Director of Business Development at Purecars, a respected Automotive Technology partner, and most recently as VP of Digital Strategy within an automotive advertising agency. Larry has been featured on the cover of Digital Dealer Magazine, is a contributing writer to [...]