Dealers constantly battle the implementation of social media as a marketing and sales tool. Most are just happy to have the part-time college intern posting on the top social sites a few days a week. Social Media represents a huge potential opportunity for your dealership if used correctly. And it’s becoming increasingly difficult to stand out from the crowd. You wouldn’t have your intern layout your newspaper ad, negotiate media buys, administer your PPC campaign, manage your BDC follow up….would you? If you treat social media like a hobby, it will reward you as such.
Social Media has become a powerful element in today’s marketing efforts and Facebook is still the 800 pound gorilla in the room. If you only have the budget to optimize one social media channel, this would be the one. Facebook also offers [...]
I’ve had the great fortune of working with some of the top eCommerce directors and digital dealers across the country. I continue to see a trend in the qualities and habits these top performers share. Although each dealer possesses more than just five, I’ve decided to document these common threads and share them with you.
Every top dealer has a “digital champion” at the dealership. This is an executive leadership position and responsible for overseeing all eCommerce programs; including the strategy, implementation, execution, and reporting. The compensation plan should not be measured solely on cars sold through the internet department (that is the function of your internet manager). He/She should be able to connect all the dots from your traditional to digital marketing budgets and be able to forecast based on the success and failure of each [...]
What does that mean to you? Lots of foot traffic and opportunity to turn those window shoppers into repeat customers!!!
Our Creative team is hard at work every season to come up with new and fresh ideas!
Why not connect with your customer base over an Opening Day Baseball Event or a Spring Cleaning Event? Vehicle sales rose 8% to 1.4 million cars in April, and the industry’s annual sales pace hit about 16 million for the month, according to Autodata.
So again…Are you ready for Spring?
Relax…We are 100% prepared! This spring we can help you clear your lot and make a record selling event!
SMART DATA Data is paramount! We properly clean your database and verify your information. Our vast database is the most accurate and up to date data on the market. CREATIVE MESSAGE Our team of designers work to provide the most innovate and relevant artwork creating dynamic response rates. We have the data to prove our Omni Channel approach WORKS!!!
Using current and innovative marketing materials is essential in today’s world of ever evolving consumers. Reaching new customers and keeping past/current customers loyal is vital to growth. Our newest pieces are sleek and creative to reach out and inspire positive interactions.
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The most theft-prone vehicle in America might be the Dodge Charger. Or it might be the Ford F-250 pickup truck.
Those are the contradictory conclusions of the National Highway Traffic Safety Administration and the insurance industry-funded Highway Loss Data Institute.
Still, the government agency and private group agree that the theft of late-model vehicles is on a rapid decline in the United States. One reason: automakers’ increasing use of ignition immobilizers, which stop thieves from hot-wiring cars. Nearly 90 percent of 2012 models are equipped with them.
In a report released on Monday, NHTSA said the car stolen most often during the 2011 calendar year was the Charger, with 4.8 thefts for every 1,000 cars produced in 2011. It was followed by the Mitsubishi Galant, Hyundai Accent, Chevrolet Impala and Chevrolet HHR among vehicles with more than 5,000 units [...]