I personally work with some of the top dealers across the country and speak to, consult with and present to hundreds of others. I see a common thread of concern on the decrease of lead form submissions. The flip-side to that is that phone calls are way up! And my dealers say that’s just fine with them. Consumers are spending more time researching online, but still desire and need to buy a car from a human being. Many of my dealers experience higher closing ratios (conversions) on phone calls, then actual lead forms. Therefore, equal weight should be focused on the “digital phone up.”
I know, I know, your BDC manager says “I need more leads.” And there are so many lead [...]
I’ve had the great fortune of working with some of the top eCommerce directors and digital dealers across the country. I continue to see a trend in the qualities and habits these top performers share. Although each dealer possesses more than just five, I’ve decided to document these common threads and share them with you.
Every top dealer has a “digital champion” at the dealership. This is an executive leadership position and responsible for overseeing all eCommerce programs; including the strategy, implementation, execution, and reporting. The compensation plan should not be measured solely on cars sold through the internet department (that is the function of your internet manager). He/She should be able to connect all the dots from your traditional to digital marketing budgets and be able to forecast based on the success and failure of each [...]
A successful PPC campaign is not for the faint at heart. It should be managed and executed by someone who has experience and knowledge. The best campaigns are assisted by some sort of technology that applies science to the art of pay-per-click. It’s also impossible to list all the details of a successful campaign in a condensed article. If you want a customized plan for your dealership, please email me at the contact info below.
The first step to a successful campaign is the initial planning and organization. Since most dealers don’t have an unlimited budget, my strategy is to “own your backyard” first, which should be considered twenty-five miles around your dealership. The preliminary stages include determining who your hyper-target market is, where they are located and what time do they research and buy. This stage [...]
What does that mean to you? Lots of foot traffic and opportunity to turn those window shoppers into repeat customers!!!
Our Creative team is hard at work every season to come up with new and fresh ideas!
Why not connect with your customer base over an Opening Day Baseball Event or a Spring Cleaning Event? Vehicle sales rose 8% to 1.4 million cars in April, and the industry’s annual sales pace hit about 16 million for the month, according to Autodata.
So again…Are you ready for Spring?
Relax…We are 100% prepared! This spring we can help you clear your lot and make a record selling event!
SMART DATA Data is paramount! We properly clean your database and verify your information. Our vast database is the most accurate and up to date data on the market. CREATIVE MESSAGE Our team of designers work to provide the most innovate and relevant artwork creating dynamic response rates. We have the data to prove our Omni Channel approach WORKS!!!
Using current and innovative marketing materials is essential in today’s world of ever evolving consumers. Reaching new customers and keeping past/current customers loyal is vital to growth. Our newest pieces are sleek and creative to reach out and inspire positive interactions.
Comments Off on Tesla to join Nasdaq 100 as Oracle defects to NYSE
Tesla Motors Inc., the world’s best-performing automotive stock this year, will join the Nasdaq-100 Index next week, filling the spot vacated by Oracle Corp., which is moving to the New York Stock Exchange.
The electric-car maker will be added to the gauge, which tracks the biggest companies on the Nasdaq, before the start of trading on July 15, Nasdaq OMX Group Inc. said in a statement Monday. Oracle, which last month said it will join the NYSE, is the biggest company to jump between the competing exchanges.
Shares of Tesla, the carmaker headed by billionaire Elon Musk, have more than tripled this year as the popularity of its new Model S sedan helped the company turn its first quarterly profit. Gaining entry to benchmarks tracked by investors is attractive to public companies because it provides a guaranteed shareholder base.
Comments Off on Toyota Camry, Honda Civic inventories rise, report says
The Toyota Camry and the Honda Civic, the top-selling mid-size and compact cars in the U.S., face risks of reduced production as inventories of the models rise, an RBC Capital Markets report said.
Toyota’s Camry exceeded its seasonal historical average inventory by more than 15 days supply in June and Honda carried about 25 days more Civics than usual, Joseph Spak, a New York-based analyst for RBC, said in today’s report. Camry and Civic were the only models identified as at risk for reduced output among 16 of the top-selling vehicles in the U.S. market. General Motors Co., Ford Motor Co. and Chrysler Group LLC all added U.S. market share in the first six months of 2013, the first time that all three gained first-half share in 20 years. Models such as GM’s Chevrolet Cruze compact and Ford’s Fusion [...]
Comments Off on Fiat exercises option to buy additional 3.3% of Chrysler shares
Fiat today exercised an option to raise its stake in Chrysler by 3.3 percent.
The move is part of CEO Sergio Marchionne’s step-by-step purchases intended to lead to full control of Chrysler and the creation of a merged company that would be able to compete better with industry leaders Toyota, General Motors and Volkswagen.
Fiat has been exercising options since mid-2012 to buy holdings of about 3.3 percent from the VEBA, a medical-benefits trust for the U.S. carmaker’s retirees.
Including today’s purchase, Fiat has exercised three of its six-monthly options, increasing its stake to 68.49 percent.
Fiat has said it wants full control of Chrysler, which would give it access to some of Chrysler’s cash flow for investments in new models.
Chrysler has become Fiat’s most reliable profit generator as the Italian company struggles to end losses in Europe [...]