A successful PPC campaign is not for the faint at heart. It should be managed and executed by someone who has experience and knowledge. The best campaigns are assisted by some sort of technology that applies science to the art of pay-per-click. It’s also impossible to list all the details of a successful campaign in a condensed article. If you want a customized plan for your dealership, please email me at the contact info below.
The first step to a successful campaign is the initial planning and organization. Since most dealers don’t have an unlimited budget, my strategy is to “own your backyard” first, which should be considered twenty-five miles around your dealership. The preliminary stages include determining who your hyper-target market is, where they are located and what time do they research and buy. This stage [...]
Burlington, KY, September 7, 2016 – Horsepower 360 Marketing is pleased to announce the appointment of Larry Barditch to the position of Area Vice President of Sales. He will add over 25 years of success as an entrepreneur and automotive digital marketing expert to the team. Leveraging his strong sense of marketing, promotions, technology, and general retail strategy, Larry quickly made a strong impact on the automotive industry. Larry brings a unique skill set to the HP360 team. His dealership experience consists of eCommerce Director at two prominent dealer groups in South Florida. The Director of Business Development at Purecars, a respected Automotive Technology partner, and most recently as VP of Digital Strategy within an automotive advertising agency. Larry has been featured on the cover of Digital Dealer Magazine, is a contributing writer to [...]